Recently I've been getting several P.R. type emails from new sites that feature videos that they think appeal to food lovers. I do take a look at them, and with very few exceptions I must say that most of them are not worth my time.
I think the people who run all-video sites need to really understand two things before anything else. First is the difference between passive video viewing, i.e. on TV the way many of us still watch TV, and voluntary video viewing. Voluntary viewing means stuff that I must make a conscious effort to choose to view. DVDs fall into this category, as does online video. When I go to YouTube for instance, I need to search, click and then wait a bit to download the video. If the video is crap then I will never view it again, and chances are I'll try to avoid anything uploaded by that user if I remember to.